Making Sense of Online Marketing for Personal Trainers

Whether people search for your personal training business by name, or something related to your business, your customers and prospects should be able to find you.  With an understanding of how people may find you online, and the right tools to use, you will build a strong foundation for your marketing.

If you’re considering getting started with online marketing, you may become overwhelmed by too many tools, never-ending expert advice, and the many marketing myths presented as fact. If you’re already doing online marketing, you may be frustrated to find that it’s not as easy as many claim it to be.

You’re not alone.

If you’re like many Constant Contact customers, you’re busy trying to manage and grow your boutique studio, gym, health club, spin studio, yoga studio, or personal training business. You’re wearing many hats and don’t have the luxury of time to figure out how to navigate the cluttered and noisy world of online marketing.

What if there were a way to make sense of online marketing?

Here’s the thing, it’s not just about the tools available to you. You also need to understand the fundamentals of marketing so you can get the most out of those tools. Again, that’s not easy when you’re a fitness business owner by trade and a marketer by necessity.

Keep this in mind about online marketing.

If you were asked where most of your business comes from today, what would you say? Many small businesses tell us “word of mouth.” When done correctly, online marketing provides more opportunities to extend the word of mouth that’s already so important to your business.

As you know, business is built on relationships. Online marketing also allows you to strengthen existing

relationships with current customers and build new ones.

There’s something else that’s important to note.

As a smaller fitness business, you have a huge advantage over big national fitness chains because you actually know your customers. You have frequent interactions with your customers at your helpdesk, class intervals, and during after-class chats. Those conversations help you gain intimate knowledge that can keep your fitness business top of mind, and give you an edge over bigger brands. Your ability to have a conversation with each of your customers is your strength.

Ultimately, we’re talking about engaging with people. The location has expanded to a digital format but at the other end of those devices are people. And people do business with businesses they know, like, and trust.

TIP: Here’s a good rule of thumb as you navigate the digital landscape: If you wouldn’t do it face-to-face with someone, don’t do it online.

Constant Contact has put together a fabulous ebook to help you make sense of online marketing.

Inside you will find: 

• How prospects find you online
• How to turn those prospects into clients
• How it all comes together
• How online marketing can work for you 



Download the Guide > 

Still need help? Contact us!